My shop doesn’t have enough of the right customers – how can I attract them?
Is your shop clean and tidy, the glass & signage clean and the window displays engaging? Do you have new and exciting products to sell?
Does your window attract your target audience? Ask customers for feedback – what brought them into your shop today?
Is the store accessible to pushchairs and wheelchairs? Can customers access the store easily?
Get online and engage on social media, pick one or two channels that you feel connect with your target audience. We can support you with ideas and ways for building your social following.
Measure your conversion! (The number of purchases made divide by the number of people who enter the store) Evaluate a good day – what actions did you take? What did you do differently?
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